SKHIZO

The evolution of schizophrenic, where phrenic is relating to the mind, is deleted here to imply healing and rescuing people with traumatic symptoms. The c is changed to k, and the juxtaposition of k and h expresses the emotional purpose of the brand’s output, kill me and heal me, which implies that healing oneself is also difficult, and that it is necessary to kill the weak and former self to blacken oneself into an invulnerable, fire-breathing rebirth.

The simplicity and complexity of the structure blunts each other but blends into a special beauty. Kill yourself to heal yourself and become strong.

Designer xili continuously summarizes his own aesthetic system based on his personal experiences, and the non-conflicting interface between simplicity and complexity explores the therapeutic system of art and brings confidence and rebirth to the people he follows.

Humans can’t predict the future.